For crypto to go mainstream, it needs to become a natural part of people’s lives. We decided on storytelling; covering a typical day in the life of our hero. He has things to do, people to see and places to be. And not always in that order. The first-person point-of-view shows how integral the CoolWallet S is to the hero’s life.
118,567 potential crypto users across Facebook, YouTube and Twitter thought our video was good enough to watch through to completion. Not a bad result!